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03 / 09NikeGLOBAL CAMPAIGN

Write the Future

SELECTED WORK / MAURICIO MAZZARIOL

Robinho in Nike's Write the Future campaign
THE FILMS

01 / PRESS PLAY. SOUND ON.

01

Write the Future — Robinho

Nike

THE SETUP

Ronaldinho didn’t make it to the World Cup. Good for Robinho, who got his own stand-alone version in Nike’s Write the Future campaign. Directed by Malcolm Venville.

THE IDEA

Show how one moment from Robinho could ripple through the whole world—turning football performance into global culture.

Nike Write the Future Robinho ripple
01 / 02
Robinho in Nike Write the Future
02 / 02
THE RECEIPTS

AWARDS.
INK.

01PRESS

AdForum — Best of the World Cup

NEXT PROJECT / GEICOInterrupt-a-palooza