MM.
04 / 09GEICOFILM / DIGITAL

Interrupt-a-palooza

SELECTED WORK / MAURICIO MAZZARIOL

GEICO Interrupt-a-palooza campaign
THE FILMS

06 / PRESS PLAY. SOUND ON.

01

Nighty-Night

GEICO

02

Special Delivery

GEICO

03

Skate Expectsavings

GEICO

04

Always in Season

GEICO

05

A Day to Remember

GEICO

06

Smile and Say Skis

GEICO

THE SETUP

Getting interrupted before watching an online video is not exactly a Ferris wheel ride. So we embraced the disruptive nature of pre-roll ads and kicked it up a couple notches. Directed by Terri Timely.

THE IDEA

Instead of hiding the interruption, make interruption the format: GEICO ads interrupting other GEICO ads, again and again.

Nighty Night from Interrupt-a-palooza
01 / 06
Special Delivery from Interrupt-a-palooza
02 / 06
Skate film from Interrupt-a-palooza
03 / 06
Season film from Interrupt-a-palooza
04 / 06
Day film from Interrupt-a-palooza
05 / 06
Smile film from Interrupt-a-palooza
06 / 06
THE RECEIPTS

AWARDS.
INK.

01AWARD

One Show Silver & Bronze

02AWARD

AICP Shortlist

03PRESS

Fast Company — Top 5 Ads

04PRESS

Adweek

05PRESS

The Drum

06PRESS

Campaign US

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