MM.
01 / 09GEICOFILM / DIGITAL

Unskippable

SELECTED WORK / MAURICIO MAZZARIOL

A family frozen at a dinner table in GEICO's Unskippable campaign
THE FILMS

06 / PRESS PLAY. SOUND ON.

01

Family

GEICO

02

Elevator

GEICO

03

High Five

GEICO

04

Cleaning Crew

GEICO

05

Case Study

GEICO

06

Outtakes

GEICO

THE SETUP

Here are some YouTube pre-rolls you will not be able to skip. But why would you? Directed by Terri Timely.

THE IDEA

Turn the mandatory first five seconds of pre-roll into the whole joke—then let the scene keep running after the product message is over.

The family film from GEICO Unskippable
01 / 06
The elevator film from GEICO Unskippable
02 / 06
The barbecue film from GEICO Unskippable
03 / 06
The cleaning crew film from GEICO Unskippable
04 / 06
GEICO Unskippable campaign case study
05 / 06
GEICO Unskippable campaign recognition
06 / 06
THE RECEIPTS

AWARDS.
INK.

01AWARD

Cannes Film Grand Prix

02AWARD

Cannes Direct Gold

03AWARD

D&AD Yellow & Graphite Pencils

04AWARD

One Show Gold & Silver

05AWARD

Ad Age Campaign of the Year

06AWARD

Webby People’s Voice

07PRESS

Adweek — Ad of the Day

08PRESS

Campaign

09PRESS

Time

10PRESS

Think with Google

NEXT PROJECT / AmeriSaveNo Regrets